Who Reads Natural Awakenings?



Natural Awakenings readers are intensely loyal. They are progressive, well educated and well informed. They are at the leading edge of an increasingly recognized demographic that has been dubbed "LOHAS," which refers to those who want "Lifestyles of Health and Sustainability." These individuals comprise one-third of the adult population in this country, or nearly 70 million consumers. Their purchasing decisions are value-driven and significantly affected by their concern about both human and planetary health.

In our 2013 National Readership Survey, respondents tell us:

  • 61.5% have been reading Natural Awakenings for more than 2 years
  • 21% purchase from our advertisers between 1 and 3 times per month
  • 34.7% share their monthly copy of our magazine with 2 or more additional readers
  • 80.5% are female
  • 48.6% are between 35 and 54 years of age
  • 59.8% have one or more college degrees
  • 89.1% purchase healthy or organic food
  • 51.5% attend spiritual or healing events
  • 45.9% attend exercise or fitness events
  • 32,467 people have downloaded our iPhone/iPad App

Natural Awakenings Healthy Living Magazine rated higher over TV, Radio, Internet and other print publications as the #1 source for health-related information.  (Conducted by CVC: Circulation Verification Council)


What commands such loyalty?

Natural Awakenings carries immense credibility as a free community-based magazine created for the grassroots community we serve. Readers know us as a reliable source of local news and intriguing events, practitioner spotlights, affordable local resources and a popular community calendar. We present national feature articles, compelling interviews, the latest in healthy living, and inspired how-to’s that make their lives a little brighter.

The best way to reach these consumers is to partner with a brand that caters to this market. At Natural Awakenings, we have spent the last decade doing just that. We know what it takes to reach these consumers to educate and inform, to influence purchasing decisions and to promote healthy, sustainable lifestyles. We have the content, reach, expertise and readership to get your goods and services noticed in print and online. 

For nearly two decades, we have provided these consumers with exactly what they wantand we’ve proven it again and again in every market our magazine is launched. 

See our local magazines page for current franchise markets.